Google Analytics for Dummies
You've probably heard of Google Analytics but understanding and knowing how to use it can be daunting. This tool is incredibly useful when growing and scaling a business. So here's a straightforward guide on just what GA4 does and how you maximise the data to drive profit.
Generational Marketing: Know Your Audience and Connect With Them
The generation your target audience belongs to plays a vital role in firstly, if and then, how they hear and respond. Identifying them and marketing in the right way to your audience is what generational marketing is all about. It can be the difference between going big and going home.
Build Your Marketing Funnel
You have a great product (or service) and your sales team are already doing a solid job. There’s appetite to grow the business, and quickly, but it’s difficult to know where to start and, at the same time, you can’t you afford to get it wrong. We’re here to give you some ideas on next steps.
It takes about 0.05 seconds for users to form an opinion about your website – whether they like your site or not, whether they’ll stay and engage or leave and bounce. Here's how to make sure that you are making the very best of impressions.
When to Outsource Your Marketing Efforts (and When Not To)
There are clear benefits to outsourcing your marketing. It can save you time, fast track your results and get expertise and insight. Only if it’s done correctly though will it be worth the investment or will you see the results quickly.